
We live in the digital world where everything we do and say is up online for the rest of the world to see. The number of influencers and online businesses has also grown more folds than thought possible, which means the online competition is now higher than ever.
With the growth of the online community, the need to market the digital commodity has risen, which has led to the growth of digital marketing agencies, especially those based in India. In this article, we will look into how digital marketing agencies in India have grown in the last five years and why Indian Martech Agencies are the right choice to meet your company’s marketing needs!
The Digital Marketing Industry in India
India has always been a tech-savvy premise, with the IT businesses being one of the most sought-after jobs in the country. Over the past decade, the digital marketing industry in India has grown so much that many traditional marketing methods have been omitted to be replaced by digital marketing strategies.
One of the main reasons for this is the increased accessibility and availability of the internet all over the country. More people are now using the internet now than ever, and the internet has become available in remote places previously thought to be unreachable.
In order to reach all these people belonging to different regions of the country, companies are now looking into digital marketing as the primary source of marketing their products. With this need, many digital marketing agencies were born in India, and along with them, marketing technology agencies, also known as martech agencies, were created to provide software technology to perform digital marketing activities.
According to the 2011 Digital Marketing in India Report, advertising through mobile phones was around 200% lower than in the following years. The value of the digital marketing industry then was around USD 2 billion. The following year, the net worth grew to USD 6 billion, thrice the value of the previous year.
In 2016, 34% of the companies in India had made digital marketing an integral marketing strategy of the company. By 2017, 80% of all businesses in India had allocated a separate budget for digital marketing.
The growth rate of the Indian marketing agency industry is expected to increase and reach a value of around USD 160 billion by 2025.
Marketing Agencies Based on India Storm The World
India has now become a global center of digital marketing for companies from all around the world. Top companies from countries such as the USA, UK, Netherlands, etc., hire marketing agencies based in India to provide them with the marketing solution they are looking for, and here’s why!
Indian Martech Agencies provide equal footing for businesses of different sizes. Whether your company is micro, small, medium, or large, they have a solution to that level’s digital marketing problems.
Many of the top martech agencies in India have been known to produce remarkable results constantly, such as creating customized apps for the company, providing personalized analytical tools that help measure the company’s marketing efforts, etc. They also provide value for a smaller marketing budget than martech agencies from other countries.
Now that we’ve looked into why India-based marketing agencies are one of the best sources to solve your marketing needs let’s look into some of the things you need to look for when choosing the right digital marketing agency for your company!
Things To Look For When Choosing The Best Martech Agency For Your Company
When choosing a digital marketing agency for your company, you must make sure it meets your company’s marketing needs best from a sea of martech agencies. The following are some of the things you need to look into in order to find the right marketing agency that will suit your company:
Check The Reviews And Testimonials
Anybody who wants to buy a product online would definitely check the review section to know how satisfactory the product is from previous people who have bought the same item. Similarly, you must check the reviews for different martech agencies in India and compare them to find which ones have better satisfactory ratings.
Check Out Their Previous Projects
Another way to find out the quality of the work that the martech agencies have done, you can look into the other companies and projects that the marketing agency has worked with. The more brands you can recognize, the higher the chances that the agency has brought brand recognition to the company.
Specialization vs Full-Service Marketing Agency
Several martech agencies in India provide a full digital marketing service, provide all types of digital marketing solutions, or only provide specialized digital marketing solutions. The type of digital marketing agency you require is based on your business’s marketing needs.
Technology vs Content Digital Marketing Agency
To further break down the previous topic, certain digital marketing agencies are very tech-savvy and can provide technological and technical solutions for your digital marketing needs. These include software creators, app designers, analytical tool providers, etc. These martech agencies are focused on providing the marketing technology that your company needs.
Some other digital marketing agencies focus only on the content required for the company. This content can range anywhere from content for social media posts and blogs to design and UX for their websites. So based on what type of marketing needs your business has, you need to choose the right marketing agency that provides a solution.
Conclusion
India is now a center for digital marketing as many martech agencies have now flooded the industry with digital technologies that are better than ever. All of this became possible only due to the increased number of internet users and a higher rate of investment in the industry.
With the development growing steadily, the industry is only about to grow to greater heights in the coming years.